Some Facebook Pages may soon need to subscribe to Meta Verified to post more than two links per month.

Meta is testing a new policy that could limit how many link posts business Pages and professional profiles can share on Facebook unless they pay for its Meta Verified subscription.

The change, first highlighted in an email shared by social media expert Matt Navarra, informs affected users that starting 16 December, profiles without Meta Verified will be restricted to two organic link posts per month.

The notification reads:

“Starting December 16, certain Facebook profiles without Meta Verified, including yours, will be limited to sharing links in 2 organic posts per month. Subscribe to Meta Verified to share more links on Facebook, plus get a verified badge and additional benefits to help protect your brand.”

The update represents a significant shift for businesses and publishers who use Facebook to share content links. Currently, the test is limited to a small number of Pages, but many users are seeking clarification on whether it could eventually expand to all accounts.

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Navarra reports that Meta has confirmed the trial is designed “to understand whether the ability to publish an increased volume of posts with links adds additional value for Meta Verified subscribers.”

Meta Verified, which ranges from $14.99 to $499 per month depending on the package, provides a verification badge, fraud protection, priority support, and better search visibility. The company appears to be using the link-sharing limit as a way to drive subscriptions.

Meta’s Q3 financial report shows “Other” revenue, which includes Meta Verified, reached $690 million, more than double the figure from its launch in Q2 2023. This suggests strong uptake among businesses and individuals seeking the subscription’s benefits.

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Analysis of Meta’s own “Widely Viewed Content Report” shows that posts containing links already generate minimal reach on Facebook. In 2022, only 9.8% of content with links was widely viewed, a number that has since declined. This low engagement may explain why Meta sees the link-posting limit as a low-risk strategy to encourage subscriptions, with little impact on overall platform interaction.

Meta has not yet provided further details on whether the test will expand beyond the initial group of Pages. 

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